All great companies have a great purpose.
- Southwest Airlines: Give people the freedom to fly.
- Apple Store: Enrich lives.
- Starbucks: Inspire and nurture the human spirit.
While there are several great business books about discovering purpose for established companies, I realized there aren’t any that truly addressed entrepreneurs, teams, and small businesses.
That is why I decided to create this course.
I believe purpose isn’t just for big companies. A purpose serves as a North Star for individuals and teams of any size and form.
My goal is to share what I’ve learned from helping companies clarify their purpose for the past five years.
I hope the contents here will help you uncover your purpose and craft an inspiring statement. If you have one already, upgrade your existing one into something even more relevant and resonating.
Let’s do this.