A Simple Guide And Course To Uncovering The Purpose Of Your Business.
Finding Purpose: A simple guide for leaders to find purpose and put it in words.
If you're an entrepreneur, founder, or team leader who wants to inspire the people you work with to do great and meaningful work, this course is created for you.
Finding the words to express your purpose
Everyday you get out of bed with a sense of purpose to improve lives and make the world better, but you haven't found the right words. It's as if the music is there, but you struggle to find the right lyrics.
This course helps you clarify your purpose and find the words to express it.
Finding Purpose is a short, simple, and fun course to get you thinking about the purpose of your business. It's written in plain English (no business jargon) with concepts that I've used with teams and brands to help them clarify their purpose.
It'll take you on a journey to uncover:
- the passions of your business
- the strengths of your business
- who your customers really are
- what do they need and want
You will identify the essential themes central to your purpose and use what you learned to put your purpose in words.
The course includes:
- 5 Modules
- 4 Worksheets (Word and Excel)
This is a Sneak Peek Edition (aka Beta Version) of this course. There might be typos and mistakes. The contents might change. As this is an early version, this course is free for a limited time. You'll have the first look at the contents and your feedback will help me make it better.
How is it different from other books or courses?
There are lots of great books on discovering purpose, but most are written either for big companies or individuals at a personal level. There aren't any written for for leaders and entrepreneurs in mind.
The books are also rather long and also include information on what purpose is and why is it important. If you're reading this far, I think you already know why purpose is important and you already have a sense of purpose, but you're looking for the right words and way to explain your purpose.
My goal is to create a simple, short, and fun guide written to help you do just that.
Who is it for?
Entrepreneurs, leaders, business owners, and founders wanting to express their purpose clearly to bring their teams together to do great and meaningful work.
A Timeless Resource
Things change. Sometimes the way you express our purpose might not resonate as well as before. When that times come, this book will be here for you.
The principles and concepts in the book come from my research of reading through countless books on discovering purpose. I have used them to help teams and brands clarify there purpose.
I hope it will make an valuable addition to your business toolkit.
Take a look and I'd love to know what you think.
About the author: Justin Lee
Justin is a brand purpose consultant, business workshop designer, and presentation creator. He has been helping brands, companies, and teams clarify their purpose and develop purpose-driven strategies for the past decade.
He has worked at PricewaterhouseCoopers developing marketing strategies for companies around the world across industries including automobile, aviation, consumer goods, startups, and digital contents.
Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.