We hear presentation experts talk quite a bit about the story, structure, and speakers’ performances of Apple keynote events, but we rarely hear about the slide decks that support these reality-distorting presentations.
What makes an Apple presentation insanely great is not just the amazing products, the well-structured story, and the performances rehearsed with so much discipline, but also the beautiful, simple, and, dare I say, iconic slides.
I’m here to tell you more about the unsung hero of Apple presentations, the iconic slides. Why is this important?
Because these slides are the final piece of the puzzle to create insanely great presentations like Steve Jobs and Apple.